- The “R$ 1,99” sector grows in an average rate of 8% a year.
- There are around 22 thousand stores spread around the country.
- Each store has at least 4 employees.
- R$ 1,99 goods are still the best sellers, and the prices swing around R$ 1,00 to R$ 10,00.
- The sector revenuecan be more than R$ 8 billion a year.
- The secret to have a well succeeded R$ 1,99 business is to mix goods and the best prices, even for goods with more value.
Apoio
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